The Allan Issue · No. 25 · Lawrenceville, NJ Princeton's Acura store

Allan J. Sebar in a blue blazer in the Precision Acura showroom, one hand resting on an Acura

25×Acura Precision Team Award. The only 25-time winner in New Jersey.

31 years. One promise.

“Family isn't one important thing, it's Everything”

His direct number inside

Allan J. Sebar Managing Partner, VP & GM

Editor's Letter

Allan J. Sebar in the Precision Acura showroom
Allan J. Sebar
Managing Partner, VP & GM
Precision Acura of Princeton

Welcome to my issue.

Thirty-one years in this business have taught me one thing: people remember how you treated them.

So here is what you get from me. Respect, every time. A straight answer, even when it isn't the one you were hoping for. And a phone that gets answered.

Our store has earned the Acura Precision Team Award 25 times. We are the only one in New Jersey to do it, and every one of those belongs to the people who work here and the clients who keep coming back.

Skip the line and call me.

Draft letter, written from his public record, for Allan's approval.

Call me direct(609) 895-0600 ext. 318
Allan AcuraThe Allan Issue02

The long road

31 Years,
One Promise.

  1. c.1995

    He enters the car business.

    The start of 31-plus years in one line of work.

    Year to be confirmed by Allan
  2. c.2007

    He joins Precision Acura of Princeton.

    3001 US Highway 1, Lawrenceville. More than 19 years on, he is still at the same address.

    Year to be confirmed by Allan
  3. 25×

    Acura Precision Team Awards.

    The store has won it 25 times. No other dealer in New Jersey has.

    Source: precisionacura.com
  4. Today

    Managing Partner, VP & GM.

    And the promise has not moved: exceed the client's expectations, for life.

    Precision Acura of Princeton

  5. Clients are treated like family here.
    That is the whole idea.

    Sit down with Allan
Allan Acura31 Years, One Promise03

By the Numbers

The record, counted.

Years in the car business
31+
Years at Precision
19+
Precision Team Awards, the only 25-time winner in New Jersey
25×
Stars across 56 reviews on his own DealerRater page
4.6★
of the difference — Price Protection Guarantee*
110%
Years the average sales consultant has been here
10+
Six gold CARFAX Top-Rated Dealer trophies, 2019 through 2024
The store's CARFAX Top-Rated Dealer trophies, 2019 to 2024. Photo: Precision Acura. Since then: 2025 CARFAX Top-Rated Dealer and the 2025 DealerRater Consumer Satisfaction Award.

*Proof within 3 days of a new-car purchase. See dealer for details. Figures from dealerrater.com and precisionacura.com.

Allan AcuraBy the Numbers04

The Sticker

Every car on the lot has one. So does he.

Tap any line to read the small print.

Model

Allan J. Sebar

Trim

Managing Partner / VP / GM

Final assembly

Lawrenceville, NJ

Standard equipment

Respect, every time

“You can always expect to be treated with respect…” From his DealerRater profile.

Straight answers

Even when it isn't the answer you were hoping for.

A direct line that gets answered ext. 318

(609) 895-0600 ext. 318. Tap to call.

A team that's been here 10+ years

The average sales consultant at Precision has been with the store more than a decade.

110% price protection*

The Price Protection Guarantee pays 110% of the difference. Proof within 3 days of a new-car purchase; see dealer.

Performance

  • 25×Acura Precision Team Award. Only 25-time winner in NJ.
  • 4.6★56 reviews, his DealerRater page.
  • 2025DealerRater Consumer Satisfaction Award.
  • 2025CARFAX Top-Rated Dealer.

Optional equipment

Freestyle on the radioNo charge

Total pressure $0.00

*Proof within 3 days of a new-car purchase. See dealer for details.

Allan AcuraThe Sticker05

In his own words · @allan_acura

“Family isn't one important thing, it's Everything”

Your photo
goes here
Plate I
Your photo
goes here
Plate II
Your photo
goes here
Plate III

These frames are waiting for the pictures Allan picks himself.

Allan AcuraFamily Is Everything06

Off the Clock

Freestyle nights.

“Good times with the people I love is what I do it for!”

Follow @allan_acura
Allan AcuraOff the Clock07

On Air

The General Manager, in front of the camera.

Allan stars in the store's own commercial. Press play.

Video loads from YouTube only when you press play.

Allan AcuraOn Air08

Allan's Picks

Three he'd put you in.

From the Precision Acura lot. Refreshed every month.

Draft picks, chosen from the store's real inventory, for Allan to confirm or swap.

Shop the full Precision Acura lot →

Allan AcuraAllan's Picks09

Letters to Allan

From the mailbag.

Real reviews from his DealerRater page, word for word. 4.6★ across 56 reviews.

“with the help of Allen they got me into a beautiful new MDX Thanks again guys”
“I have been getting my Acura’s serviced here since 2006. Always excellent service and very personable service representatives. Outstanding in my book!”
“everybody was very friendly and polite, very pleasant atmosphere”
“I got a great deal on a car that I love. Precision Acura was great to deal with.”

All 56 reviews on DealerRater →

Allan AcuraLetters to Allan10

Sit Down with Allan

Pull up a chair.
No pitch.

Pick a reason and a time inside sales hours. Or skip all of this and call him.

Mon–Fri 9–8 · Sat 9–6 · Sun closed

Step 1 of 3

What brings you in?

Demo — no request is sent. Nothing you type is stored.

Allan AcuraSit Down with Allan11

Back Cover · US Highway 1, after dark

Skip the line.
Call Allan.

His direct line(609) 895-0600ext. 318
Save Allan to your contacts Follow @allan_acura Directions

Find him

Precision Acura of Princeton
3001 US Highway 1
Lawrenceville, NJ 08648

Sales desk 609-245-6511

Sales hours

Mon – Fri9 am – 8 pm
Saturday9 am – 6 pm
SundayClosed
QR code that opens this page

For the back of his business card. Scan to open this issue.

Precision Acura of Princeton

Allan J. Sebar is Managing Partner, VP & GM of Precision Acura of Princeton. This is a private preview, not yet published.

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